Caroline's headshotIt’s been a monumental year! California’s travel and tourism industry has officially entered a new era. The Dream Big Dividend is providing resources to execute plans that were years in the making. But the journey is just getting started.

With a marketing budget of more than $100 million, Visit California is expanding the state’s reach further than ever before, especially in international markets. The evolved campaigns are bigger and more integrated, increasingly nuanced and targeted to inspire more travelers. The programs are designed to deliver maximum ROI for the industry. And they’re working.

Thank you Team California, for being part of the ride.

Caroline's signature.
Caroline Beteta

President & CEO
Visit California

Visit California At Work

"Visit California at Work" May-October 2015

"Visit California at Work" 2015

"Visit California at Work" February-May 2016