Maximizing the Tourism Industry’s ROI
As a 501(c)(6) nonprofit, Visit California strives to minimize operational costs and maximize the ROI for the industry
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Marketing
93%
Operations
7%
25 years of perfect, unqualified audits
Tooltip openerAccording to an independent audit. Nonprofit organizations average 20% to 35% of their budgets spent on operational costs
from the CEO
from the CHAIR
FY22/23 Annual Report
Visit California produces a more comprehensive version of this annual report. Download or request a full-length print copy.
DOWNLOAD REPORT