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Powering an Irresistible California Brand

paid marketing

In California, ‘Childhood Rules!’

Visit California’s new family travel TV spot unleashes a ridiculous amount of fun when kids (and inner kids) plan a Golden State vacation. The cross-channel campaign features a dedicated content hub that empowers every family to discover the perfect itinerary by location, interests or special needs. Families with children are highly valuable to California, representing about two thirds of all travel spending in the state.

Kid eating ice cream with stuffed bear

Leveraged Media Co-op

Visit California continued to offer free co-branding and matching dollars to help the industry reach more domestic and international consumers.

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  • fresno county logo
  • downtown napa logo
  • discover torrance logo
  • greater irvine chamber logo
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  • santa monica travel logo
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