Guided by a THRIVING Tourism Industry
Visit California was created by the tourism industry to tackle the big problems with statewide initiatives while providing individualized support for local DMOs and the state’s 16,000+ tourism businesses. Discover opportunities to connect with fellow industry members, access vital resources and get involved with Visit California’s program of work.
Connect, Learn, Inspire
Year-round events connect you wtih your local industry colleagues and rally the industry around state-level initiatives to boost visitation and tackle challenges that threaten tourism.
Access industry-exclusive resources to expand your marketing reach and supercharge your local tourism initiatives.
Industry Relations Program
Connect with your regional liaison for a personalized introduction to Visit California and white-glove support.
Access frequently updated data and insights about California and its tourism regions.
Domestic and international programs offer discounts, branding support and matching dollars. Also access marketing in e-newsletters, travel agent training, visitor’s guides and more.
Receive funding to host media and influencers.
No-cost placement opportunities through Visit California consumer content channels and public relations.
Regional Strategic Planning
Get involved in the planning stages to invest a $5 million grant in regional tourism improvements.
Download images and videos from every tourism region.
Marketing Work Plan
Explore Visit California’s planned investments and programs.