Destination Stewardship

Supporting an Inclusive & Culturally Vibrant California

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stewardship

Visit Native California

In collaboration with native tribes, Visit California launched the Visit Native California hub on VisitCalifornia.com featuring 600-plus mentions of tribal businesses, cultural sites and events and content created by California Natives. The initiative launched with an unforgettable press event hosted by the Agua Caliente Band of Cahuilla Indians at their new Palm Springs Cultural Plaza.

Press conference with tribal leadership at the new Agua Caliente Cultural Plaza
Press conference with tribal leadership at the new Agua Caliente Cultural Plaza
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Press conference with tribal leadership at the new Agua Caliente Cultural Plaza
720+ media placements drove positive coverage of Visit Native California and cultural heritage experiences.
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720+ media placements drove positive coverage of Visit Native California and cultural heritage experiences.
accessibility

Welcoming All Visitors

California’s appeal centers on the state’s reputation as welcoming and inclusive. This year, Visit California made strides to improve representation of individuals with disabilities in its marketing and promoted how the industry made strides to improve the visitor experience.

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WORKFORCE

Opportunities in Travel

A new video series published to TravelMattersCA.com spotlighted fulfilling careers in tourism that are open to residents from every socioeconomic background and every region in the state. Through a LinkedIn campaign, the videos were viewed 200,000+ times by young professionals affiliated with Cal State and two-year college programs.