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Destination Stewardship

Supporting an Inclusive & Culturally Vibrant California

man in native american attire

Visit Native California

In collaboration with native tribes, Visit California launched the Visit Native California hub on featuring 600-plus mentions of tribal businesses, cultural sites and events and content created by California Natives. The initiative launched with an unforgettable press event hosted by the Agua Caliente Band of Cahuilla Indians at their new Palm Springs Cultural Plaza.


Welcoming All Visitors

California’s appeal centers on the state’s reputation as welcoming and inclusive. This year, Visit California made strides to improve representation of individuals with disabilities in its marketing and promoted how the industry made strides to improve the visitor experience.